Digital marketing can be defined as building an online reputation by adding value to create a ‘Brand’ and whilst promoting and marketing to increase the brands’ reach and visibility. At MSZ Consultancy we provide digital marketing services in Dubai and UAE.
Search Engine Optimization
When a website or blog is not receiving enough traffic, you have to take a closer look at the SEO!
SEO is an organic practice to optimize your website or blog content making it search engine friendly so that it attracts the relevant and desired traffic. SEO is a process which is categorized into On-Site Optimization and Off-Site Optimization.
Search Engine Marketing
Now, if you are wondering what’s a search engine? A Search engine searches the web to give you the most accurate and swift results via the search engine result pages (SERP’s).
Through SEM aka paid advertisements your business, company or start-up reaches the right target audience who are searching online. Search engine advertisements are primarily context and content driven.
Social Media Marketing & Management
Social media management and marketing is the course of gaining traffic and attention through your social media channels.
A new social media channel springs up every now and then, SMM is not just limited to having social media presence there’s more to it. Understanding and analyzing which channel works for you is crucial and optimizing content to suit the channel becomes indispensable.
We approach social media management & marketing in a way that creates a brand identity and visibility alike.