The rise of digital commerce platforms has changed how many sellers do business. Whether it’s producing retail products or operating an extensive international operation, the region has spawned its fair share of success stories over the years. And this trend will continue thanks to platforms like Amazon and Noon making buying and selling products easy and hassle-free.

And if you’re an up-and-coming entrepreneur that would like to learn more about business setup in UAE or entering the e-commerce market, we’ve got you covered! Keep reading as we dive deeper into how to start selling on platforms such as and Noon, including the benefits and what you’ll need to know about securing a trade license in Dubai.

The Benefits of Becoming a Seller on Noon and

Judging by the massive influx of investors and foreign direct investment, owning and operating an e-commerce account and selling on Noon and Amazon comes with many advantages. So let’s take a look at just a few ways selling via these e-commerce platforms can be lucrative.

1. Maximum Visibility

Opening an account through these platforms can offer you the visibility that wouldn’t be available if you were to create your own e-commerce site.

2. Access to Millions of Users

Amazon generates over $350 Million annually in sales in the UAE alone, with all figures expected to rise as e-commerce continues to evolve.

3. Enjoy a Level of Trust

Amazon and Noon are trusted e-commerce platforms with a history of providing excellent customer service. By forming a business under these names, your business can enjoy that same level of trust.

4. Minimal Infrastructure

Forming an e-commerce business requires much less overhead than brick-and-mortar style businesses. You won’t be required to buy expensive equipment or handle complicated business structures. All you’ll need is your products, employees, and a valid trade license!

5. Learning Potential

Large platforms such as Amazon will offer many different learning experiences that can help you make the most of your company.

How to Sell on, Noon, and Other Online Platforms in the UAE

So you’ve decided to form your e-commerce business. That’s fantastic! The Middle East is home to one of the fastest-growing online retail markets in the world. And thanks to the ever-growing e-commerce sector, this trend is expected to continue for the foreseeable future!

However, forming any business is a process that requires plenty of forethought, research, and preparation. And while it’s true that many new investors will seek the help of talented third-party consultants, the process is designed to be reasonably straightforward if you choose to go it alone. Below, we’ll discuss securing your trade license and selling through platforms like Amazon and Noon.

The first thing you’ll need is an E-commerce trade license. Here are the steps you’ll need to complete to obtain this license:

1. Choose Your Product or Service

The first thing you’ll need to do is pick the product or service you’d like to sell. To succeed, you’ll need to research the market surrounding these products, their competition, and the forecast for the industry as a whole.

2. Pick a Trade Name

The next step will be to choose a company name. This trade name will need to be submitted through Dubai’s Department of Economic Development (DED) and must not include previously used company names or profanity.

3. Choose Your Location

In most cases, businesses in the UAE will have the choice between operating in Mainland UAE or in one of Dubai’s many Free Zones. Each of these business jurisdictions comes with its own rules, regulations, and unique benefits for your company.

4. Gather Required Documents and Submit Application

The trade license process will require you to submit several crucial documents. And to prevent any delays or rejections, you’ll want to have them handy before you begin the application process.
With these readily available, you’ll want to submit your trade license application.

5. Apply for UAE Residence Visa for Yourself and Your Employees

You’ll need a valid UAE visa to conduct business in the Emirates. As such, you’ll need to secure the necessary visas for both you and any employees you may have.

6. Pay Fees and Collect License

After paying any fees and providing enough time for processing, you’ll receive your license, allowing you to conduct business in the UAE.

7. Open a Corporate Bank Account

Before exchanging goods or services, you’ll need to have a corporate bank account. The UAE is home to a wide range of internationally known banking institutions that can help you get started!

Documents Required for E-Commerce Trade License

As mentioned in the previous section, you’ll also be required to include several important documents when you submit a trade license application. These documents include the following:

• Trade Name
• Contact Information• Trade Name
• Emirates ID for Yourself and Any Personnel
• Banking Information (If Available)
• VAT Certificate
• Memorandum of Association
• Articles of Association
• Copy of Visas for All Employees

Documents Required for Noon and Amazon

In addition to securing a valid e-commerce license from the UAE authorities, you’ll be required to register your business through the platforms you’d like to use. And since these companies have different rules, their application processes may vary. Here’s what you’ll need to know:

Documents Required for Amazon

To secure an Amazon seller account, you’ll need to supply them with the following:

• Your trade name, address, and all contact information
• Copy of your e-commerce license
• Power of attorney (if applicable)
• Emirates ID
• Valid phone number

Documents Required for Noon

Noon will also have a selection of documents you’ll need to have available when submitting an application for an account. These include:

• VAT certificate
• Valid Dubai ecommerce license
• Business bank account information
• Contact information for owner
• Residency visa or passport

Want to Sell on Amazon or Noon? MSZ Consultancy Can Help!

From single investors to large multinational corporations, MSZ Consultancy has a proven track record of helping businesses find their footing in the UAE. Our expert consultants can assist entrepreneurs to navigate the tricky terrain of business operations in the Emirates, streamlining the requirements and letting you focus on what matters most.

So, instead of fussing with endless red tape, let the folks at MSZ Consultancy help. It doesn’t matter whether you’re seeking help with the company setup process or you simply want to know more about the trade license cost; we have the experience to deliver.

So, if you’re ready to maximize your investments and streamline everything else, give us a call at +971 52 544 1248. Our consultants will be happy to provide you with a quote and a detailed guide on how we can help supercharge your business!

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